Attract Shoppers with Healthy Fresh Produce
Most people readily admit that they don't eat enough fresh produce. As health continues to play an increasing part in consumers' eating decisions, 75 percent are looking to eat more fresh fruits and vegetables, according to "The Power of Produce" report from the Food Marketing Institute. You must take advantage of this opportunity and help drive shoppers to higher produce consumption rates.
Nearly half of impulse buys are driven by eye-catching produce displays, the report found, giving you a chance to increase basket sizes. Shoppers who put fresh produce in their carts spend about $20 more than the average shopper and about $30 more than shoppers who don't buy produce, according to the report. It's important for you to cross-merchandise with fresh produce and to focus on driving purchases through "ideation" like recipe and serving ideas.
Produce is the number one factor when customers are choosing where to shop for groceries, according to a recent Nielsen survey. Nearly half of impulse buys are driven by eye-catching displays, the survey found, giving you a chance to increase basket sizes and impulse buys if you implement such strategies as tying different themes into produce displays.
Customers shop for produce using most of their senses -- especially sight. You can easily create tempting and "wow" merchandising displays with siffron's fresh merchandising solutions to maximize sales opportunities.
