Top 3 Recommendations for Spring Retail Promotions
1. Update High Traffic Areas for Spring
Winter is changing into spring, and consumers may be more ready than ever to welcome it - given the pandemic.
Creating bright and colorful promotions around your store can boost sales and increase traffic. Adding additional color via price channel color inserts, splash roll backdrops or other shelf edge signage can transform any store section Easy to apply and available in a wide variety of single-color options.
2. Make Promotions Stand out
The holiday season typically leaves consumer wallets feeling a bit worn.
Coax shoppers out of of the spending slump by meeting them halfway with prominent promotions. One effective way to utilize unused ad space is to setup ceiling signage to highlight promotions, supported by prominent signage in the line of sight. Using high visibility signage that clearly outlines new brands, special pricing, or even a new product is a perfect way to boost latent sales.
3. Promote Holiday Shopping
While the holiday season is technically over, spring has its fair share of holidays. Saint Patrick's Day, Easter and Mother's Day are consumer favorites that can boost retail sales.
Spur holiday themed impulse purchases by setting up point-of-purchase destination displays using impulse merchandising strips and stock displays such as spinner racks, adjustable wire racks or economy dump bins.